The temple grew from humble beginnings in the late 19th century into a colossal architectural marvel by the mid-20th century. The east gopuram (160 feet, 9 storeys) was constructed between 1948 and 1950, while the spectacular west gopuram (210 feet, 11 storeys) was completed between 1956 and 1958. These towering structures earned the village its popular nickname, 'Gopurala Mamidada' (Mamidada of the Towers).

The Twin Gopurams and the Mirror Hall

The temple is an absolute masterpiece of modern Dravidian Vishwakarma architecture. The monumental 210-foot West Gopuram stands as one of the tallest in Andhra Pradesh. Every single floor of these massive towers is densely adorned with intricate stucco figures narrating continuous episodes from the Ramayana, Mahabharata, and Bhagavata Purana. The absolute crown jewel of the interior is the Addala Mandapam (Mirror Hall) built in 1975. Measuring 120 by 60 feet, the ceiling and walls are entirely covered in mirrors, reflecting the idols in thousands of magical, infinite angles.

The presiding deity is Lord Rama in the form of Kodandapani (wielding the bow), flanked by Goddess Sita and Lord Lakshmana, with Lord Hanuman kneeling before them in eternal devotion. Because the divine celestial wedding of Rama and Sita is performed here on an incredibly grand scale mirroring the famed Bhadrachalam temple, the region affectionately named it 'Chinna Bhadradri' (The Little Bhadrachalam).

Worship heavily follows the strict Vaishnava Sampradaya. The temple sits serenely on the banks of the Thulya Bhaga (Antharvahini) river, a tributary of the Godavari. Because the original founders set aside a fraction of their daily vegetable-selling earnings out of pure, unadulterated devotion to build the shrine, offering donations or service here is believed to bring immense prosperity and the pure fulfillment of vows. The village is colloquially known as 'Mamidada' because it was once enveloped by dense mango orchards (Mamidi Vatika). The sheer scale of the twin towers rising dramatically out of the flat, green, rural coconut canopy of the Godavari delta has made them legendary among locals. For decades, navigators and farmers traditionally used the glowing golden Kalasams atop the 210-foot gopuram as fixed geographical orientation points from miles away across the agricultural plains.

Sri Rama Navami in April is the absolute pinnacle of the year, celebrated with a magnificent celestial wedding (Kalyanam) that draws lakhs of devotees from across the state. Vaikuntha Ekadasi and Vijayadasami are also celebrated with grand chariot processions.